New research by BrightEdge shows emerging post-pandemic consumer trends are creating new opportunities for online search. There are clear winners in many areas from local search to travel. Other previously booming industries are experiencing a sharp pullback.
Shifts in Consumer Spending
The pandemic caused dramatic changes to how consumers spend and what they spend it on. The re-opening of the economy is causing similarly dramatic changes to online spending habits that may accelerate as the year progresses.
Approximately 28% of the United States population fully vaccinated which in turn may be influencing changes in these verticals:
- Local Search
Marketing Director at FST Logistics in Columbus, Ohio, a leading provider of temperature-controlled warehouse and transportation solutions
Search engine optimization (SEO) is an evolving and often complex area of digital marketing. For even the most seasoned marketer, it may feel like it is nearly impossible to get right. However, with the right plan, there are many things any marketing professional can do to make sure their website is performing well. Here are five approaches to navigating search engine optimization for any website:
1. Set up Google Analytics, Google Search Engine Console and Google Lighthouse.
First and foremost, be sure
If you sell unique and creative products, Etsy is the place you want to be.
However, even if you’re selling handmade crafts or rare vintage items, Etsy can be extremely competitive. It’s filled with amazing products on offer.
How can your shop and products stand out and get noticed?
Etsy shops, like every other corner of the internet, need SEO to be successful. In fact, SEO for Etsy shops isn’t all that different from SEO for any other website.
If you need to boost your Esty shop’s visibility, here are some tips and tricks that can help.
How Does Etsy
Google’s Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results.
Google aims to provide open access to information, Sullivan says, but there are times content must be removed either to protect users or comply with the law.
Removing content from search results is not an action Google takes lightly. Even sites that violate Google’s rules with black hat SEO do not get permanently de-indexed.
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What would cause Google to remove content from search results? Here are the two reasons.
Removing Content to Comply With the Law
Google will remove content
There is one report in Google Search Console that’s both insanely useful and quite hard to find, especially if you’re just starting your SEO journey.
It’s one of the most powerful tools for every SEO professional, even though you can’t even access it from within Google Search Console’s main interface.
I’m talking about the Crawl stats report.
In this article, you’ll learn why this report is so important, how to access it, and how to use it for SEO advantage.
How Is Your Website Crawled?
Crawl budget (the number of pages Googlebot can and wants to crawl) is essential for