The Technology Authority

Georgia DOT launches rural transit website, app | Local News

ATLANTA — The Georgia Department of Transportation’s Office of Intermodal has announced the launch of its Let’s Ride rural transit website and mobile app today in coordination with National Rural Transit Day. The Let’s Ride website and mobile app bring rural Georgians a simplified and streamlined way to plan and book their travel with participating rural transit providers.

“In 2019, rural transit provided more than 1.5 million rides to Georgians getting them to jobs, shopping, doctor’s appointments, wherever they needed to go,” said Carol Comer, Georgia DOT director of the Division of Intermodal. “We are focused working in collaboration with

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5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.

That means there is an infinite number of challenges in enterprise local for search marketers.

What Are the Most Common Challenges in Enterprise Local SEO?

  1. Prioritizing local with internal stakeholders.
  2. Having a single source of truth for location data.
  3. Optimizing store locators.
  4. Google My Business management & optimization.
  5. Building a local search presence for service area businesses and marketplaces.

1. Prioritizing Local Internally


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Laconia launches redesigned website | Local News

LACONIA — The city of Laconia’s official website received a visual makeover last week which officials hope will attract more people to use the online service as a way to get information and conduct routine business.

The redesigned site, which went live July 1, includes eye-catching graphics as well as clearer, more user-friendly navigation menus to give users a clear path into the site from the homepage.

The homepage features a slideshow highlighting landmarks, events and scenery the city is known for. Directly below are easy-to-see buttons to click on to take the viewer to pages for more detailed information

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Google’s new support website will help you locate local US food banks

Google has launched a new website called Find Food Support, which puts important resources on how to locate free and affordable food in the US in one place. Perhaps the most useful feature the website can offer is a new Google Maps tool that can point you to the nearest food bank, food pantry or school lunch program pickup site. 

As the tech giant explains, the COVID-19 pandemic exacerbated hunger for people around the world. According to Feeding America (PDF), 45 million people in the US alone had no reliable access to affordable food last year, including children who

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How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.

Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.

In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.

Does Your Business Need a Local SEO Strategy?

First off,

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The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.

They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].

In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how

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