The Technology Authority

Main Insights to Follow in the SEO Software Market


5 min read

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If you’re dealing with any online endeavor, chances are you’re SEO-obsessed. Without SEO, there’s no way to get ahead of the competition in today’s flooded market. This is precisely why the SEO software market has started to grow exponentially in recent years, with some predictions claiming growth of about $740 million by 2024.

The matter of SEO

SEO presents a process of ranking a website in the search results of search engines in regards to the searched term (i.e. keywords.)

The higher the site’s

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Google Algorithm Update This Weekend Is Off The Charts

There is yet another Google search algorithm ranking update that seems to be going on – it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels of a core update or the old Penguin and Panda updates.

The chatter in the community is not matching what I am seeing the tracking tools reporting. Maybe there is a delay in the SEO community chatter because it is a weekend or Google tripped

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Linchpin SEO, A New Breed of Digital Marketing Agency, Emerges in North Carolina

Linchpin SEO is leading the charge in pushing for a new breed of digital marketing agency in North Carolina, with the primary goal of helping businesses create experiences that their customers, website visitors, and Google will love.

After leading the digital strategy for some of the largest brands, Bill Ross, Linchpin SEO founder, realized a better way to engage with businesses. 

To increase the value Linchpin can provide to its clients, Bill harnessed the top team members he worked with during the last 18 years and built a new digital agency experience.

“Most say it’s crazy we care so much

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How to Earn Links Organically & Resist the Dark Side

Link building is nothing short of a battle these days.

While link building remains an important SEO activity, the process has changed dramatically. Thanks in large part to Google.

On June 2, I moderated a sponsored Search Engine Journal webinar presented by Page One Power’s team of expert link builders, including Michael Johnson, Danika McClure, Tyler Baine, Alex Gibson, and Norman Vogele.

They shared tips on how to plan a link building strategy, create linkable content, and find quality link opportunities and outreach for links.

Here’s a recap of the webinar presentation.

A link can be considered truly organic

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Google Announces New Reporting Features in GA4

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability.

The goal of these new features is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access the most data that they need more quickly while recognizing that those data points vary from business to business.

New Lefthand Navigation Menu

Google has announced that Google Analytics 4 will adopt a new lefthand navigation menu. The menu was designed to make it easier for users to quickly and

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Google PageSpeed Scores Updated with Lighthouse 8.0

Google updated Lighthouse 8.0 and one of the important changes is to change the weights of the different speed metrics. The changes are estimated to make it easier for most sites to achieve higher page speed scores. Cumulative Layout Shift scores will likely trend higher while other metrics become stricter.

Google Lighthouse 8.0

Lighthouse is a tool that helps publishers, developers and SEOs measure page speed and other metrics related to accessibility and SEO. Lighthouse powers the online PageSpeed Insights tool and is shipped as a developer tool in Chrome.

The new Lighthouse version 8.0 will ship in Chrome 93

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